Products
Products
With over 40 years of experience in supplying raw materials for bubble tea, Tachungho has integrated the energy of key partners to make a wide range of ingredients easily available. In order to satisfy more clients’ needs, we have expanded our R&D and Procuring teams, expanded our R&D laboratory, and acquired tea regions around the world (Africa, Indonesia, Sri Lanka, Vietnam, Taiwan, etc.) to mix and match different flavors of bubble tea bases to satisfy the needs of clients in more than 60 countries around the world.
We train our taste testers to develop exclusive flavors according to our clients’ local tastes and product positioning, to establish product differentiation and improve product quality, so our clients have excellent market competitiveness! We have developed a variety of formulas to create unique characteristics, we are familiar with the mixing of various spices to quench the characteristic aroma, and we have adjusted the variations of various colors to create a feast for the eyes.
The client clearly adjusted their brand developing direction and knew that there were already strong competitors in the market, so they wanted our company to assist in researching the competitor’s flavor and develop a flavor and drink recipe superior to the competitors’. Through our unique analysis and testing methods to decipher the competitors’ flavor, we finally created an exclusive base tea flavor for our client that was superior to the competitor’s and provided it along with the application recipe. Finally, our client opened up the chain to 10+ franchise successfully.
In addition to listening to our client’s needs, we also had to think further ahead for our client. We observed that Taiwanese consumers were impressed by a certain flavor link of our client’s brand, which was also very much in line with our client’s brand. Consumers would think of that brand when they thought of that flavor, so we proposed to our client to develop it. After rigorous internal testing by our client, it was finally adopted and is currently being sold.
